Sustainable Green Lifestyle among Secondary School Students: Gender Moderating Effect

Abstract

This study investigates the impact of social media contact (SMC), social media influencers (SMI), social norms-social media (SNSM), and social norms-daily life (SNDL) on sustainable green lifestyle (SGL) through the moderating role of gender. This research employed a simple random sampling technique and a cross-sectional study, deploying a quantitative approach. A total of 198 students from two secondary schools in Pahang, Malaysia, participated in this study. Data was analysed using partial least squares structural equation modelling (PLS-SEM) technique with SmartPLS. The findings indicate that SMC and SNDL positively influenced SGL. Conversely, SMI and SNSM exhibited a negative correlation with SGL. Notably, gender did not moderate the relationship between SMC, SMI, SNSM, SNDL, and SGL. The study of SGL is relatively novel, particularly among secondary school students. This paper contributes to the existing literature on SGL among secondary school students. It is also pertinent for educators, practitioners, and policymakers to leverage the role of social media to facilitate SGL among secondary school students.